Forgotten Harvest, the Oak Park-based food rescue organization, has ramped up its marketing for the end of the year — with yet another focus on the human side of the transaction.
Television commercials make specific mention of veterans, seniors and children. Marketing director Christopher Ivey said Forgotten Harvest is also employing newspaper ads, social media posts, email and direct mail — “Pretty much the whole gamut.”
Ivey said $3 million is the target for fundraising through December, compared to an operating budget of $10 million, but “we really don’t know. You’ve got wildfires out west and a lot of other things that need support.
“This time of year is really critical for us,” Ivey said.
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